Creative strategy for 8–9 figure DTC brands

Ecom and DTC brands with strong product-market fit and the ambition to scale.

I’ve worked across a wide range of niches, including some of the tougher corners of DTC: health, wellness, and fitness tech. These categories combine skeptical buyers, crowded markets, and strict compliance requirements.

Working within those constraints has sharpened my ability to turn customer insight into creative that earns attention and converts. That’s the thinking I bring to your brand, whatever the category.

Yes. I own the strategy and creative direction, turning customer research and performance insights into a clear plan for what to make, why we’re testing it, and how to execute it.

Your editors and creators get concepts, scripts, and briefs they can run with. I stay involved through production to make sure the thinking translates into the finished ad, then work with your media buyer to use the results to guide the next round.

I can also produce statics and select AI video ads myself, depending on the scope. The partnership is built around giving your team clear direction and filling the creative gaps where I’m most useful.

That testing history gives me a head start. I look at what’s worked, what hasn’t, and most importantly, why. A promising angle can get buried by a weak hook or the wrong execution.

Then I compare what’s been tested with what customers are saying in reviews, communities, and conversations with your brand, alongside what’s gaining traction in competitor ads and organic content. I’m looking for buying motivations, objections, and customer groups the creative hasn’t fully explored, plus ways to build on what’s already resonating.

That gives us two places to grow: proven ideas with more potential, and net new directions grounded in customer insight. Each test has a reason behind it, and the results sharpen what comes next.

Every partnership is tailored to your brand, your goals, and the team you already have. I own the strategy behind your Meta creative, with the mix of deliverables built around where you need the most support.

Here’s what that looks like:

• Ongoing customer and competitor research to find net new angles, unanswered objections, and opportunities your current ads aren’t touching.
• Creative strategy and test plans so we know what we’re testing next, why it’s worth testing, and what we want to learn.
• Concepts, hooks, UGC scripts, VSLs, and production briefs that give your team a clear direction to execute.
• Finished AI video ads and statics that I take from initial concept through production and editing.
• Advertorials and listicles that warm up cold traffic and build the case for your product.
• Weekly performance reviews and post-test analysis to decide what gets killed, iterated, or scaled, and feed those findings into the next round.
• Collaboration with your media buyer, designers, and editors to keep the strategy connected to what’s being produced and how it’s performing.

Some clients need briefs their team can run with. Others need me to produce finished creative, or a mix of both. We agree on the scope and volume upfront, then adjust priorities as we learn what your account needs.

Absolutely. You can start with new hooks to challenge your winning ad, or an advertorial to go up against your existing page.

It’s a focused way to see how I think, how we work together, and how the creative performs in your account before deciding on a fractional partnership. There’s no obligation to continue beyond the project.

I aim to start rolling out new creative in week two. Once it’s live, early signals can show up within a week, but meaningful conclusions depend on production speed, spend, traffic volume, and the offer.

For a fractional partnership, plan on at least three months to test different directions, build on winners, and put what we learn back into the account.

My priority is building a steady flow of well-informed tests that makes finding your next winner a more repeatable process.

For the standalone hook and advertorial tests, you only pay if my work beats your control. If it doesn’t, you owe me nothing, and I’ll send you a $100 gift card to your favorite coffee shop.

We agree on the comparison, success metric, and testing conditions upfront, so we both know what counts as a win.

For fractional partnerships, not every ad will be a winner. My responsibility is to investigate what fell short, decide what’s worth refining, and turn those findings into sharper testing decisions. The goal is to build a growing roster of winners that gives your account more room to scale.